I created a makeup brand called Mystic Cosmetics which promotes inclusivity and believes that anyone can use their products based on skill level or sexual/gender identity. October is pride month in South Africa, so I thought it would be best to create a pride campaign for this brand. So to celebrate pride, Mystic Cosmetics has launched a new pride eyeshadow palette called 'Pride ain't Subtle'. This campaign will last the whole of October. 

I created the limited packaging for the eyeshadow palette, posters, murals and store displays to promote and advertise the launch of the pride campaign as well as creating thank you gifts for the customers, a screen printed tote bag and t-shirts. I wanted this to feel like an entire experience for a customer who would shop at Mystic Cosmetics as well as attract new customers.